← Open the tool · The gimmick guide

Why PowerToChoose’s 1,000 kWh sort created all this

The state’s PowerToChoose comparison site historically sorted plans by their advertised average price at 1,000 kWh. Retailers optimized for that one number: a credit that triggers near 1,000 kWh, a base charge that barely shows at 1,000 kWh, a free-nights profile averaged to look good at 1,000 kWh. The gimmicks in this guide exist because a single sort key rewarded them.

Real example. Gexa Eco Saver Advantage 12 advertises 13.6¢ at 2,000 kWh thanks to a $100.00 credit at 1,500 kWh — but at 500 kWh it’s 19.2¢. One sort point can’t rank a plan for a real household; a full year of your usage can.